After browsing Linkedin a few weeks ago, I found a few articles written by Brent Pohlman, the Marketing Director for Midwest Laboratories, Inc., and found myself intrigued with the articles he had published. The articles covered a variety of topics, from marketing to customer service, and were written in a fashion that was easy to read and relate to. I sent Brent a Linkedin message and asked if he was interested in writing a guest post to put here on our website, and he happily agreed. Read on to find his article below.
The Importance of Building an Online Presence
For marketers, it is important to make sure your brand both individually and for your company are being noticed. One of the effective places to do this is to have a strong online presence. Professionally speaking, it is the place I can go to for connecting with the best resources online for knowledge and skills that I may need in the future.
People are more connected to online than ever before. Believe it or not, you are in control of your online presence. It is critical to maintain your presence and insure that people have a proper understanding of who you are and what you stand for.
To do this properly takes consistency, which really is the hardest part of the process. Getting online, sharing information with others and commenting on other people’s shares is critical in maintaining a strong presence online.
Here are some of the benefits you can receive from having a strong online presence:
- Better exposure and influence for you and your company. People see you and your content online and you will receive comments not only online but also in person.
- If you continue to build your presence in a consistent manner, you will see results through people finding you on search engines.
- Linkedin is gaining popularity among professionals and people are seeing returns through Linkedin Publisher and Linkedin Updates.
- People like to connect people to their websites. Blog sites are excellent starting places for developing content and directing people to the original source.
Online presence is much more than follower counts, number of likes and plusses. It is about people knowing who you are and what you stand for. If you want to grow professionally, continue to learn more and share more.
If you are looking for a place to begin, start by connecting with some people in your local community and online. Build up a strong network with a few people, and begin to see the return of connecting online and why it needs to be a priority for you and your company.